Purpose-driven Insights: Tools to Promote Social Good

Businesses and individuals are finding creative, tech-driven ways to make a difference by promoting kindness, inclusivity, and social good. In this expert roundup, we feature diverse voices who share how they’re using their skills and resources to support positive change. From offering pro bono services and developing remote work tools to supporting small businesses and fostering STEM education, these leaders are setting new standards for purposeful impact. Discover their stories and be inspired to bring similar practices into your own community or workplace.

Offer Pro Bono Digital Marketing Services

We created a pro bono initiative offering digital marketing services to small nonprofits focused on social causes. We used automation tools to streamline their marketing efforts—such as setting up email campaigns and social media schedules—so they could focus on their missions rather than time-consuming tasks.

By implementing creative strategies that helped them reach wider audiences, we saw a tangible increase in their donations and volunteer sign-ups. This approach allowed us to use our expertise to support meaningful causes and foster inclusivity, making a positive impact beyond traditional business goals.

Shane McEvoy, MD, Flycast Media

Advocate for Remote Work Inclusivity

At our company, we advocate for remote work as a means to promote inclusivity and accessibility in the workforce. By developing tools that enable efficient remote working, we help individuals who might be excluded from traditional work settings due to disabilities, caregiving responsibilities, or geographic limitations.

Our technology supports flexible work arrangements that accommodate a wider range of personal circumstances, promoting a more inclusive work environment. This commitment to remote work not only extends our reach but also exemplifies our belief in the transformative power of technology to break down barriers.

Alari Aho, CEO and Founder, Toggl Inc

Empower Small Businesses with Technology

At Stallion Express, we’re especially happy about one program we carried out during the pandemic: using technology to empower small businesses and advance diversity. We started a program that gives minority-owned businesses cheaper shipping prices because we saw that many small e-commerce stores were having trouble keeping up with escalating costs.

By developing a smooth online application process, we were able to use technology and make it simple for businesses to apply for the program. We made sure that the right businesses were given priority based on need by utilizing automated analytics. Thus, we were able to assist more than 100 small firms in cutting their shipping expenses by 20%, which helped them maintain their competitiveness in a challenging economic climate.

This program improved our community relations while also fostering inclusion. Technology may help socially-conscious projects become more accessible and scalable, which will increase the positive effects of compassion in business.

Jen Seran, Director of Operations, Stallion Express

Share Uplifting Stories on Social Media

One effective way we do this is through our social-media platforms, where we share uplifting stories and testimonials from our diverse customer base. This helps create a welcoming environment where everyone feels seen and appreciated.

We also encourage our team to engage in volunteer work. This fosters a sense of camaraderie among team members and strengthens our commitment to giving back.

Through these efforts, we harness creativity and technology to promote a culture of kindness and inclusivity. It’s rewarding to see our community come together to support each other, making a positive impact that aligns with our mission of wellness and connection. We believe that uplifting one another can create a stronger, more inclusive community for everyone involved!

Daisy Cabral, Visionary Founder and CEO, Teami Blends

Launch Virtual-Mentorship Program

We harnessed technology to promote inclusivity through a virtual-mentorship program that connects employees with diverse backgrounds. By using a dedicated platform, we matched mentors and mentees based on their interests and experiences, fostering meaningful relationships. This initiative not only empowered underrepresented voices but also enhanced team collaboration and understanding. As a result, we saw a notable increase in employee engagement and a more inclusive workplace culture, reinforcing our commitment to kindness and social good.

Bram Louwers, Director, BrainManager

Develop Mobile App for Community Kindness

One example that came to me is when I used to work for a non-profit organization. It has leveraged technology and creativity to promote kindness and inclusivity in its community.

At that time, we developed a mobile app called “Ucare.” It allowed users to share details of activities that can be done to help nearby non-profit organizations.

This app also allowed users to post challenges, like leaving a positive note. There is a community-board feature that lets people celebrate their experiences and encourage others to participate. We ran creative campaigns on social media to highlight the act of kindness from people to inspire others. With this initiative, we not only started the culture of kindness, but built a stronger, more inclusive community, showcasing how technology and creativity can drive social good.

Dhari Alabdulhadi, CTO and Founder, Ubuy New Zealand

Create AI-Powered Anonymous Suggestion Box

Leverage technology to create a platform for amplifying diverse voices and fostering inclusivity within your organization.

Start by implementing an AI-powered, anonymous suggestion box that allows employees to share ideas for promoting kindness and inclusivity without fear of judgment. Use data analytics to identify trending topics and concerns. Create a digital storytelling campaign where employees from various backgrounds can share their experiences through short videos or blog posts on the company intranet. Don’t underestimate the power of gamification in promoting social good; develop a points-based system that rewards acts of kindness and inclusive behavior.

One often-overlooked strategy is using VR technology for empathy training, allowing employees to experience different perspectives. In our organization, this tech-driven approach to inclusivity led to a noticeable improvement in team cohesion and employee satisfaction. Remember, technology is a tool; the real innovation comes from how you use it to connect people and promote understanding.

My takeaway? By harnessing technology creatively to promote kindness and inclusivity, you’re not just improving your workplace culture—you’re setting a new standard for how businesses can drive social good in the digital age.

Johnny Cargill, Marketing Director, The Lanier Law Firm

Provide Free Health Resources Online

We developed a program that offered free health resources and educational content on our platform, specifically targeting underserved communities. By partnering with local organizations, we provided access to webinars, guides, and discounted products to those who needed them most. This initiative allowed us to use our expertise in health and wellness to make a tangible difference, promoting inclusivity and better health outcomes. The response was overwhelmingly positive, and it highlighted how businesses can creatively leverage their platform to drive both social good and meaningful community engagement.

Rick Eckerson, Co-Founder, Former Personal Trainer & Bodybuilder, Ready4 Health

Repair Roofs for Nonprofits Post-Hurricane

As an experienced roofing contractor, I’ve seen how innovation and a customer-centric approach can drive positive social impact. We implemented a streamlined process for assessing and repairing roofs for nonprofit organizations at reduced cost. After a hurricane caused severe damage in our community, we repaired over 50 roofs for local shelters and food banks within 2 months, allowing them to reopen quickly and continue serving those in need.

Internally, we’ve built an inclusive culture where each team member’s input is valued. Our diverse 12-person team comes from all walks of life, but we share the purpose of providing high-quality and affordable roofing solutions. Regular team discussions spur creative problem-solving, which has been key to overcoming obstacles.

For example, in 2020, we launched a program offering pro-bono roof replacements for homeowners facing financial hardship. Each team member contributed in their own way, from contacting local social services to help identify those in need to redesigning processes to maximize efficiency. Our first year, we completed over 25 free roof replacements, forging new community partnerships and strengthening team bonds. We’ve found that when businesses give back in ways aligned with their mission, it can benefit company culture and relationships.

Jimmy Hertilien, Senior Project Manager, Herts Roofing & Construction

Offer Free Transcription Services

We launched an initiative where our team developed an online platform that provided free transcription services to non-profit organizations working on social justice issues. This platform was designed to help these organizations save time and resources while amplifying their important work.

By using our expertise in transcription technology, we were able to support causes that promote inclusivity and social good. The initiative provided valuable assistance to these groups and fostered a sense of purpose and community within our team as we saw how our skills could make a meaningful impact beyond the bottom line.

Ben Walker, Founder and CEO, Ditto Transcripts

Embrace Telehealth for Rural Communities

As someone deeply engaged with technology and healthcare, I’ve seen firsthand how innovation can foster inclusivity. At Healing Hands Chiropractic, we’ve embraced telehealth platforms, which have revolutionized access to care, especially for underserved rural communities.

By leveraging these tools, we maintain patient continuity and also foster a more inclusive practice that reaches individuals who might otherwise be isolated from regular care. Telehealth has truly been a game-changer in promoting kindness and social good, providing tailored support for each patient while respecting their circumstances.

Dr. Amanda Dee Richardson, Owner and Chiropractor, Healing Hands Chiropractic

Partner with Local Artists Virtually

One of the most meaningful things we’ve done at William Morris Wallpaper has been our partnership with local artists and community organizations through a virtual platform we created. We built an online space where emerging artists, especially those from underrepresented backgrounds, could submit designs inspired by the work of William Morris. Instead of just showcasing the big-name designers, we wanted to give a voice to people who might not typically have a platform in the design world.

Through this platform, artists shared their work and connected with a broader audience that values the intersection of traditional and modern design. We integrated voting and feedback features, allowing our customers to engage directly with the artists, creating a real sense of community and dialogue. It wasn’t just about sales; it was about highlighting talent and ensuring inclusivity in an industry that can often feel closed-off.

Reilly James, Marketing Manager & eCommerce Optimization Expert, William Morris Wallpaper

Engage Students with STEM Workshops

At 3ERP, we harness technology and creativity to promote inclusivity and social good through our Community Engagement Program. By leveraging our advanced manufacturing capabilities, we partner with local schools and nonprofits to provide hands-on workshops for students, focusing on STEM education and career development.

This initiative not only equips young minds with valuable skills but also fosters a sense of community and collaboration. Our employees volunteer their time and expertise, creating a supportive environment that encourages kindness and inclusivity, ultimately inspiring the next generation of innovators.

Ronan Ye, Founder, 3ERP

Empowering Communities and Inspiring Change

I believe strategies can play a role in making a difference in the lives of people. I’ve seen this through the reduction in mortality rates and the creation of sustainable, award-winning communities. Every country I visited had a distinct set of challenges, and I realised that there’s never a one-size-fits-all approach. We need to constantly evolve with changing times and the needs of the community.

Writing has always been my passion alongside strategy. When I wrote Stay Safe with Ruby and Reuben, my vision for every child was a world free from abuse. I hoped that this book would help create awareness among children and parents about the importance of safety and the potential dangers they might face. Similarly, my poetry collection My Lost Pages came from a desire to help people appreciate the mundane, reflect on daily life, and make a difference through simple language that connects with people’s experiences. If my poems can help people think differently and spark change in their minds, I see that as a positive start.

The loss of a close friend taught me just how important it is to connect with people, especially when they’re going through tough times. I don’t want to lose another friend just because they didn’t have someone to talk to. That’s why I’m intentional about my relationships with friends—because time is the biggest gift you can give someone. The conversations I have with my friends not only enrich our friendships but also support our mental well-being.

During the pandemic, I created the Pandemic Prioritisation Matrix to help councils in New South Wales make informed decisions to support their communities. As a strategist, reviewing the impact of macroeconomic changes on communities is part of my role, but I also strive to produce models that offer tangible benefits. Through everything I do, I’m driven by the desire to create sustainable communities and make a meaningful difference. Whether it’s in strategy, writing, or advocacy, I always look for purpose and meaning in my work.

Sneha Sabu, Award-winning Author and Strategist, snehasabu.com

About Purpose-driven Insights

Welcome to Store with a Heart’s HeartBeat’s blog series, Purpose-Driven Insights, which unites experts and changemakers to discuss what it really means to make a difference. This series offers readers practical advice and novel viewpoints by showcasing insights from leaders in charity, sustainability, mental health, social entrepreneurship, and other fields through insightful round-ups and interviews.

Purpose-Driven Insights offers the insight and motivation required to transform your goals into significant action, whether your goal is to lead with compassion, improve your community, or support a cause that is dear to your heart. Come explore organizational strategies, individual experiences, expert insights, and industry practices that enable us all to make a positive impact on a more compassionate and interconnected society.

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Purpose-driven Insights: Tools to Promote Social Good